SPOTLIGHT ON: College Access Marketing
Reaching students and families effectively with the "college message"
Since the late-1990s, public and private organizations have experimented with creative marketing techniques to try to increase college participation. The result is the emergence of an important new field: College Access Marketing (CAM), a type of "social marketing" that uses advanced marketing techniques to encourage college-going behaviors. In December 2003, Pathways convened CAM pioneers from around the country to discuss the future of the field. Following on the needs identified in that meeting, Pathways is developing a website and College Access Marketing Toolbox, to be launched in early 2005, that will serve as a place for CAM leaders to share lessons, materials, and ideas, all with an eye toward achieving the ultimate CAM goal: increased college access and participation. If you would like to review a beta version of the site and contribute your own marketing materials to the Gallery, contact Karen Cheng at cheng@teri.org.
GE Foundation gives $100,000 grant to Pathways Network for 2005
The GE Foundation recently awarded a $100,000 grant to the Pathways to College Network to support the Network's ongoing operations in the areas of research and communication... [more]
NASFAA joins Pathways Network, invests $25,000 in Pathways college access marketing toolbox
The National Association of Student Financial Aid Administrators (NASFAA) has joined the Pathways to College Network as a partner in Pathways' College Access Marketing work, including a commitment to invest $25,000 in the development and dissemination of a College Access Marketing Toolbox for education advocates at all levels... [more]
NACAC convenes policy agenda meeting
On December 3, 2004, the National Association for College Admission Counseling (NACAC) hosted a group of 15 organizations that constitute the national voice for students, student advocates, and college transitions in Washington, DC to discuss forging a shared policy agenda on college access and success... [more]
College Track scheduled for January rebroadcast in New York
The College Track public television series is being rebroadcast by Thirteen/WNET in New York throughout January starting at 6:00 PM on Sunday, January 16th, with a repeat at 8:00 PM on Monday, January 17th. Click here to view the full schedule.
Free copies of "The College Track" documentary
Pathways received a grant from the Lumina Foundation for Education to distribute copies of the 3-hour College Track documentary series free of charge to a number of organizations that otherwise would not be able to afford this valuable resource. The powerful series is an excellent tool for schools, outreach programs, community groups, and others to use in encouraging students and families and raising public awareness about college access and success issues. The first 100 copies have already been mailed and response to the series has been overwhelmingly positive. Our thanks to Lumina Foundation for generously providing for one copy of the series for each Pathways partner. [Video order form]
