College Access Marketing

Social marketing is the application of marketing concepts and tools to causes that benefit both society and the individual, such as anti-smoking campaigns, environmental campaigns, and the designated driver campaign against drunk driving. College access marketing (CAM) is social marketing that persuades people to engage in college-going behaviors.

For practical help developing, planning, and implementing a College Access Marketing campaign, visit the College Access Marketing website.

Read our issue brief: Audience Research: What Works in Communicating to Teens.

Search the PCN Online Library for more resources about College Access.